Over the past decade or so, the phrase “company culture” has become embedded in our vocabularies and used as an HR tool to attract the best and the brightest. It’s indisputable that today’s employees want to love the companies they work for. But let’s go beyond the buzzwords and get to the heart of what company culture really means and why it’s important. Tristan White, described by Smart Company as “one of Australia's next generation of business leaders” and founder of The Physio Co., breaks down four key building blocks.
“Company culture is not just about the good times and the parties. A strong culture helps you and your team get through tough times in business,” says Tristan. And he would know: The Physio Co, a patient care facility that focuses on elderly care, has been listed as one of “Australia’s Best Places to Work” for the past seven of the twelve years they’ve been in business.
His emphasis on company culture dates back to the start of his business. After five years of successfully running his company, he realized that he didn’t particularly enjoy going into the office anymore. “I had twenty team members, business had grown but there was no culture or vision for the company.”
In 2009, he and his wife took a trip to North America. There, they researched similar businesses and decided to take a values based approach to running their company back home. “Culture is built with vision, purpose, repetition and love. It’s a really big word that has so many layers, but at the end of the day, culture boils down to alignment,” he says.
Keeping employees aware and engaged with the BHAG (big, hairy, audacious goal) and shorter term goals is a great way to maintain this alignment. Tristan has found success in connecting employee’s day to day responsibilities with the overarching company goals. “When we achieve our goals, we celebrate! However, when these goals aren’t achieved – which is sometimes the case – authenticity and honesty is important. Ask your team for help. Tell them what worked and what hasn’t worked,” remarks Tristan.
While some may think they’re similar, Tristan breaks down the dichotomy between vision and purpose: “Vision is where you’re headed; purpose is why you exist. When you seek to define your purpose, I like to refer people to Simon Sinek’s TED Talk, Start with Why.” When your purpose is made clear, hiring people who share the same values becomes a breeze. The third tenet of a solid culture, repetition, can sound a bit boring, which is why Tristan refers to it as “relentless execution”. While it can bring back memories of a boring summer job as a teenager, age old concepts like having a daily huddle or tracking certain metrics periodically can have a profound impact on culture.
“Use repetition to tie actions back to the purpose,” says Tristan. In addition to the mundane tasks, he also subscribes to a “rhythm of celebrations.” Employees are celebrated once they come onboard as well as when they leave. Consistently implementing these initiatives allows for the company culture to infiltrate every aspect of the business.
The final building block of a solid company culture is love. Showing employees that you care about them for more than their output can make a difference. “Lead with care, lead with love and you’ll get long term loyalty in return,” says Tristan. Using these four metrics to evaluate the effectiveness of your company culture will pay dividends in the short and long term. What are some tactics you use to keep your employees engaged? Tweet them to us after listening to the podcast.