Being a good manager and effective leader is not just about making decisions on your own, but about understanding how much decision-making depends on the customer’s behavior.
In this podcast, we talk with Chris McGoff, founder and chairman of The Clearing, who has been helping big brands and the federal government drive change and find success for 30 years. Chris provides a simple visualization of how managers divide their time: customers to the east, peers to the west, boss to the north, and staff and employees to the south.
“Spending your time in each of the four places is not equal. Some places are much more important than the others,” Chris tells us. As a typical manager, we are taught to keep focus on all the aspects, which isn’t wrong, but some areas need more focus than others.
What Chris focuses on is the importance of customers. When you spend time with your peers, boss and staff, without first and foremost spending time getting to understand your customers, you aren’t generating much power, Chris says. The manager who first goes to the customers, communicates with them, understands their problems, and then brings that voice to their boss, staff, and peers creates more powerful conversations.
When you “surrender your own voice, you take on the voice of the customer,” and you can go to your boss, peers, and staff knowing what your customers need, and approach solutions from that space.
Chris states, “Everything is created through value distribution to the East,” so your focus should be on communicating with customers first and regularly, then bringing that knowledge to the other groups in your circle.
The sole reason a business exists is because of the customers, so communication is critical but doesn’t have to be overwhelming. As Chris points out, “The coolest part about this is: it’s easy! It’s ancient. There’s nothing new here. You simply go and have a good conversation with people.”
Tom Bilyeu, the co-founder of Quest Nutrition and life-long entrepreneur, chooses to focus on “everything being in my control.” While most people would agree in principle, they don’t often put it into true practice. Once you start working on the things that you believe in, it will not only be a motivating process, but will bring promising results.
Much like the movie The Matrix, Tom’s philosophy is that “everything around us is a construct,” so by believing that everything is under our control, the choices we make towards the things we want to and can do become much more powerful and effective. Conversely, creating a web of lies in front of your eyes by not doing what you believe in leads to ineffective results.
Tom also explains the usefulness of knowing when you are wrong and being open to other’s point of views. Even though it is good to have strong beliefs, sometimes what you are doing might not be as right as you think it is. Knowing that you might, at times, be wrong about certain things allows you to open up to what others are saying and reconsider and refocus your goals and beliefs.
Those goals need to be crystal clear, because “everything is reverse engineering from that.” Once you figure out what you want, then you can figure out what’s needed to get you there. If you don’t know what you want, then you’ll be pulled in too many directions, and getting what you want will be “really hard.”
Moving toward your goal and can be scary, but Tom believes it’s important it is to do the things that you’re most scared of, in order to become the person you want to be. Doing things that you know are right and are what will get you to your goal may be painful, but also bring great reward in getting where you want to be.
If you’re a long term Paper Napkin Wisdom listener, you may remember Christina Harbridge’s last visit EPISODE 47, when we had a lively discussion about shifting focus towards things that are enjoyable. If you’re just tuning in, Christina has a very interesting background. She has co-authored software, built a company that hit national revenue success, practiced acrobatic swing dancing, been a NASA test subject, and collaborated to design several large-scale metal sculptures currently on display in San Francisco, Austin, and Toronto. Now, she is the CEO of Allegory, a company that provides group training, one-on-one coaching, behavior change, and company culture services. In today’s podcast, she breaks down why drilling down on context is crucial to good communication.
Christina explains, “If I ask you for food and you hand me an apple, it’s because I wasn’t specific enough.” Taking it a step further, if she wanted a Granny Smith, she may find herself disappointed when you hand her a Golden Delicious for a midday treat. Recognizing levels of context has to become a habit, Christina remarks. As opposed to throwing around buzzwords, Christina recommends drilling down a bit and getting to the heart of the conversation and concerns. “Context is a deliberate practice and you must notice it everywhere in order to increase understanding. It will become more of a habit over time,” she says.
On an organizational level, becoming more contextual can pay dividends. Christina makes it a practice to ask for direct, tangible examples when a team member makes a complaint. “Getting examples can drive change and fulfill a person’s basic need to feel understood,” she believes. For example, as opposed to complaining that a Director of Finance is underperforming, Christina suggests asking team members for specific examples in order to change the complaint into a solution. “Context helps you understand if it's just a complaint or if there is a good example beyond the buzzwords,” she says.
Outside of complaints, Christina believes there is also a benefit in applying this philosophy to positive feedback. “When praising an employee, give root level feedback. Make sure to specify an example of exactly what you liked in order to see that behavior replicated,” she mentions. Christina admits that she wasn’t always a practitioner of this belief. “I used to not specifically articulate my needs and get mad when they weren’t met. It would bubble up until the point where a missed document would take me over the edge,” she recalls. By adopting this practice, she has found that things run more smoothly in both her personal and professional life.
How can you begin to practice specificity in your day-to-day life and organization’s life? Tweet us with your thoughts!
In a society where people expect things to materialize instantly, many would be entrepreneurs expect the same, as it relates to success. However, in today’s podcast, founder of RYSE Media, Jay Jackson discusses how his view of entrepreneurship has evolved over the years and provides tips for the next generation of entrepreneurs. “Some people dream of success, some people wake up and work hard at it every day,” he says.
With the insurgence of social media and the desire for instant gratifications, Jay finds that many people aren’t willing to put in the work required to be successful. “When you see a successful person, aspiring entrepreneurs often don’t understand the steps it took to get them there,” Jay says. Growing up, he often idealized the wrong people and was headed down a different path until he found a mentor who changed his perspective. The process of fulfilling his dreams by founding his own magazine wasn’t easy, “Early on, I realized the importance of consistency. I try to pass that value along to my team members and people I mentor.”
Jay believes that aspiring entrepreneurs should take the responsibility for their own empowerment and build doors, if necessary. “When I speak at high school and colleges, students often tell me they don’t encounter many entrepreneurs. Through sharing my story, I believe it empowers them a bit more,” he says. While many of the students idolize basketball players, they fail to realize the work behind the glitz and the glamour. “We’re living in a generation that wants everything instantly. But I think at the core, [my company] tries to expose people to success and the process to becoming successful,” Jay remarks.
As for Jay, his key to success is consistent and authentic innovation. “My team is young; the average person is around 25 years old. I’m always tapping them for ideas on how to engage and inspire through our content.”
What are tips you’d like to pass on to the next generation of entrepreneurs? Send us a tweet @WiseNapkin with your answer!
As entrepreneurs, it’s often tough to take time to smell the flowers. Learning how to juggle endless to-do lists, a budding business and loved ones can be difficult for even the most seasoned entrepreneur. However, in this week’s podcast, Trackmaven’s CEO Allen Gannett explains why he is making it a point to take time to be appreciative.
The 25 year old helms the fifty person B2B software company and managed to raise $26M. “I met investors who immediately fell in love with the business. There was a lot of momentum,” he recalls. Early on, he gravitated towards one of his investors and they began a mentor-mentee relationship. “As a young homosexual CEO, it was a confidence builder to find someone I connected with in a world where I wasn’t really fitting in,” Allen says. However, things took a turn when his mentor died unexpectedly. Stunned by the loss, he realized that he hadn’t been as appreciative of his mentor’s support. “It made me reflect on ways to appreciate those who have invested in me emotionally and financially.”
Allen began to find simple ways to acknowledge those around him. While entrepreneurs typically care more about getting the work done as opposed to getting a pat on the back, employees and team members often need that validation in order to feel appreciated. “There is a difference between entrepreneurship and leadership,” Allen explains. Now, if he sees an employee doing a stellar job, he’ll invite them out to lunch. “That validation can really make all the difference. As a CEO, people are constantly watching you - even in ways you don’t realize. It can be taxing, but its more positive and empowering. It can be a confidence builder for them,” he says.
While appreciation is important, he also thinks it’s necessary to have some sort of balance. In cases where the team is underperforming, he urges entrepreneurs to take a look at themselves first. “We have to be willing to ask ourselves if our goals are actually attainable,” he says. He also advises entrepreneurs to marry appreciation and accountability. “Put appreciation on a pedestal and develop a meritocracy culture.”
It’s a tale as old as time - a regular human discovers their calling and springs to action. Our hero/heroin usually meets up with a mentor or a group of allies and they face a villain as a collaborative force. Joey Womack, CEO of Atlanta based Amplify 4 Good, thinks that entrepreneurs often follow a similar path. His organization uses a combination of out-of-the-box thinking, rapid problem-solving, and obsessive data tracking to help companies create impact. In today’s podcast, he talks about why “being a force for good” has become his guiding principle in his journey.
Joey initially adopted this mantra when he decided to go against the grain and opt out of accounting, the family trade. While searching for motivation to follow his entrepreneurial journey despite the naysayers, this quotes got him through dark times. He explains, “As change-makers and entrepreneurs, we are heroes. We have a responsibility to look out and have a bias to action.” A fellow Star Wars fan, he compared entrepreneurs to Jedis. “We bring balance to the force. It’s up to us to figure out deficits and make a contribution to the solutions,” he says. As with heroes, many entrepreneurs spring into action after meeting their Mr. Miyagis or Gandalfs - mentors that ultimately drive them to their destiny. “We hear this call on the inside which tells us we have to default to action,” Joey remarks.
During this action phase, he has also found that accepting failure during this process is a key to success. “I tell people in our innovation labs that they need to accept that failure is likely. Just like in some of our favorite movies, the main character loses the first battle with the villain. But they take time to regroup and learn,” he says. Joey believes that removing the fear of failure takes the pressure off and allows entrepreneurs to be creative and innovative. He also is intentional about surrounding himself with people who share the same bias for action. “Surround yourself with momentum. We need to rebel against our own limits,” he says.
Due to the pressures and inertia of life, most big hairy audacious goals can seem elusive due to their enormous simplicity. “I want to help one billion people by January 2039,” Joey says. “It’s a big goal, but I believe the universe will bend to your needs once you manifest it.”
Is there a formulaic way to build a great startup? Today’s guest, Maxim Wheatley thinks so. Maxim comes from a very diverse background - he is an award-winning product leader and innovator, with proven success operating at the intersection of business development, innovation, and product strategy. Additionally, he is the co-founder of LifeFuels, a company that aims to leverage artificial intelligence and machine learning in order to to diagnose, manage, and cure health ailments. Maxim’s thoughts on entrepreneurship boil down to three basic tenets: “Dream big and start small, constantly seek new questions to answer, and remember that it’s the people who turn ideas into companies,” he says.
‘Dream Big & Start Small’
While it’s important to have vision, it’s also important to get comfortable to with taking small steps. “Like [Reddit Founder] Alexis Ohanian says, ‘Entrepreneur is a fancy word for someone who has ideas and does them’,” Maxim says. While having a big vision important, he urges entrepreneurs to figure out the small and intricate steps involved in helping them achieve their goals. He believes the lean startup culture has a certain bias to action that restricts founders from making moves as often as they should. “Early wins build momentum,” he remarks, “There is magic in relentlessly pushing as opposed to elegantly leaping.”
‘Constantly Seek New Questions to Answer’
Having a background in consumer electronic products, Maxim understands the hiccups that can come about when launching a business. “Great products are oriented around prototype questions. “If we’re doing something that doesn’t answer a question, it’s time to readjust,” he says. He urges entrepreneurs to constantly ask new questions and evaluate whether those questions link up to the ‘dream big’ portion of his theory. “Entrepreneurship can be a difficult and lonely road,” he mentions, “Asking new questions and getting them answered can provide you with a sense of victory.” While an inquisitive nature is important, Maxim warns against falling into an “incubator mentality”. Although testing can ensure success for future endeavors, he believes that there is “no validation or testing that will take away from the fact that you need to start taking action.”
‘It’s the People Who Turn Ideas into Companies’
Developing a team is a crucial part of turning ideas into a bonafide operation. If you had $5M and no one wanted to work for you, or $100K and seven people that were excited about your business opportunity, which scenario would you pick? “I’d pick the latter every time,” Maxim says. While many entrepreneurs find themselves working solo due to fear of criticism, egocentrism or lack of cash flow, he urges them to explore additional measures. “Find out how to pay people in different ways,” he says. Maxim recommends that entrepreneurs use their vision, as opposed to misguided promises of wealth, to attract their team. “Identify other currencies you have at your disposal. Find ways to help [your team] meet their short term and long term goals,” he says. By giving people the opportunity to be apart of something meaningful, he believes entrepreneurs will curate loyal teams.
Staying on Track
In order to stay focused, Maxim is intentional about these principles. While many startups often attract unsolicited opinions, he believes that successful founders understand how to weed through the noise, filter the quality feedback and turn it into meaningful action. Additionally, he stresses that goals should be simple. “The startup lifestyle is dog years multiplied by ten,” he laughs, “You have to try and not get too caught up in long term planning.” Rather, Maxim suggests that founders take time to ensure that their everyday activities are aligned with their bigger vision. He suggests that founders should ask themselves, “Is there meaningful progress? Are you creating something that you can show and evaluate? If not, change course.”
My very Uncommon Opinion: buying a house is a good investment
These days, it seems to be all the rage to tell people to “never buy a house.” Folks like Grant Cardone and James Altucher argue that buying a home eats up too much capital and never allows for a good return on investment. Well, to put this bluntly: They’re wrong, and I have the facts to prove it.
How much money are you really putting down?
If you’re an average millennial with decent credit, you’ll usually only be putting down 10% when you purchase your first home – far from some online arguments that assume a 20% to 40% down payment when arguing against home buying. That’s a big difference – $30,000 vs. up to $120,000 for a $300,000 home. Don’t rely on inaccurate assumptions; estimate what your down payment would be before deciding that buying isn’t for you.
People are overbuying on their first (or second, or third) house
When most people look at a mortgage offer from a bank, they purchase the most expensive house the bank will allow them to afford, which is a terrible idea. If a bank extends someone the credit to buy a $500,000 house, but a $300,000 home fits most of their needs, the less expensive home is a better financial and lifestyle choice. Remember, overextending yourself means you are actually buying a mortgage, not a house.
Many of the arguments against buying overlook making a sensible purchase, and use examples in which individuals are buying the most expensive home they can get their hands on. That seriously sways the numbers in favor of renting. Just because others are doing this doesn’t mean you have to – get a less expensive home so you can save and place more money into investment vehicles with a higher rate of return, or spend the difference on things you are passionate about.
Money spent on upgrading your lifestyle or yourself, such as traveling the world or finally firing up that great business idea, are a far better investment than a fancy address. Plus, you can always upgrade later, if you want.
Keep in mind, you have to live somewhere
One of the traditional arguments for buying a home is that you’re spending money on rent anyway, so you might as well invest it in something. This is still correct. As long as you make smart choices when you purchase a home, it’s better to invest in your own property rather than pay a landlord.
Think about it this way – you’re going to lose a lot of money renting over the years. If you lose less money over time by owning a house, you’ve made a great financial choice.
Homes nearly always appreciate in value, especially with maintenance and ‘smart’ improvements
If you let your home deteriorate and don’t maintain it, it’s a no-brainer that its value will decrease over time. However, if you maintain your home by investing in improvements that can increase its resale value, it’s likely to significantly increase in value over time.
Examples of improvements with a high rate of return include installing high-quality floors, maintaining bathrooms, and upgrading your home’s kitchen. Unfortunately, improvements to the backyard such as landscaping have low ROI, so you should avoid spending too much on them if you’re trying to maximize your home’s value.
Will I be stuck in my house forever?
Unlike what some folks say, buying a home doesn't chain you to one address for life. Unless you get really unlucky and purchase a place for well over its market value, you’re not going to get stuck for long – just sell the house and move into another. If you can’t, simply rent out your property and rent another somewhere else while you sort things out and wait for the original home’s value to increase.
Is this a good time to buy?
The housing crash of 2008 is still in recent memory and it has many first-time home buyers scared that they could overpay, only to see their residence quickly crash in value. So, to determine whether the housing market is overvalued (and thus headed for a bust) or if it still has a lot of room for stable growth, check out an analysis done by The Economist for a quick snapshot.
The magazine’s data team looked at two numbers: the ratio of price to income and price to rent, and found that houses in most American cities appear to be at fair value when compared to long-term averages. Some cities, however, like San Francisco, have homes that are extremely expensive compared to average incomes (meaning they could be destined for a fast fall), so it’s a good idea to dig into a city’s price-to-income and price-to-rent ratios before buying property there.
Profiting off of your home equity using “The Smith Manoeuvre” (for Canadian homeowners)
In the U.S., home mortgage payments are tax deductible (as long as it’s a primary residence), but in Canada, homeowners aren’t quite so lucky. However, Canadians can take out a home equity loan in order to invest money in income-producing entities (like dividend-paying stocks or rental property), and use the tax return to further pay down their mortgages.
It’s called the Smith Manoeuvre, and while it sounds complex, it’s a fantastic way for many homeowners to develop a sizeable investment portfolio and pay their mortgage at the same time. If you’re considering doing this, you should be confident in your investing skills – and be prepared with a Plan B if you need to move and the market goes down.
The bottom line: You should probably own a house
Should everyone go out right now and buy a house? Well, maybe not everyone. But if you're like most young people who earn a steady income and want to invest in their future, it’s absolutely the right move. If you still don’t believe me, run the numbers yourself with this calculator. It takes into account rent prices, mortgage rates, inflation levels, taxes, and variety of other factors to compare the long-term costs of renting vs. buying a residence.
We’re just a few days away from 2017! If you’re like most business owners, you’re looking for ways to evolve your marketing strategy next year. If so, this podcast is my New Year's gift to you. Former Paper Napkin Wisdom guest Joe Calloway recommended today’s guest, and I’m so glad he did. Jane Atkinson has over 25 years of experience securing top-tier speaking gigs for Fortune 500 C-Level executives.
In today’s podcast, we discuss her method that ensures success for her campaigns. Her three step process, “Ready, Aim, Fire”,which she outlines in her new book The Wealthy Speaker, provides the framework for her clients to succeed. “In the ‘Ready’ phase, we get crystal clear as to what we’re selling,” she says. Aim refers to gaining clarity around what the focus of the campaign will be, while ‘Fire’ is the execution of the campaign.
All great marketing plans have a formula and Jane’s “rule of threes” framework is no different. Prior to developing this outlook, she realized the need to develop a unique process. “I knew what I was talking about, but it wasn’t very organized,” she says. During the ready phase, she recommends entrepreneurs to gain clarity into what it is they’re selling. While this may be easy for some, she urges business owners to ensure that this clarity permeates all levels of the organization.
The aim phase is a bit more intense. “You have to pick a lane and narrow down where you’d like to be viewed as an expert,” she says. Developing a clear and concise promise statement is a large part of the aim phase. This statement “should explain what you do and who you do it for,” Jane recommends. She also puts a large emphasis on curating a target audience and understanding how the product or service will benefit them.
Following the aim phase, it’s time to “fire”. “Attempt to answer your buyers questions, then provide solutions,” she recommends.
This should be a cyclical process in any business, Jane says. “If your message isn’t resonating, ask yourself - are reaching out to the right market? Circle back to ready and evaluate,” she advises. While many entrepreneurs may be itching for change, she also warns against making major overhauls. Instead, she recommends strategic tweaks and evaluating strategies prior to moving forward. “I had a client who was looking to get in front of the healthcare community. He didn’t think our strategies were working. But it turned out that it was just taking more time that he was accustomed to,” Jane recalls. And, if a major overhaul is needed, Jane recommends that brands “put out feelers to see who the message resonates with the most in order to create momentum.”
It's normal for people to occasionally get stuck in the chaotic “ready” phase, but Jane says that it’s often fear that’s driving the bus. “If you're afraid, gain clarity around what's making you uncomfortable and refer to points in your past to combat that fear,” she says. While perfection is ideal, it’s also not very realistic. “[Business owners] need to be okay with not being perfect,” she says.
What phase are you currently in with your brand? What are some ways you can explore to become “unstuck”? Comment below (www.Facebook.com/PaperNapkinWisdom) or send us a Tweet at www.twitter.com/wisenapkin with your response.
Over the years, Paper Napkin Wisdom guests have described ways for entrepreneurs to structure their business and life in a way that gears them for success. While some topics have been complex, today’s podcast gets us back to the basic. Serial entrepreneur Bill Dallas explains his guiding principles in business and life for the past three decades. “Pairing means with meaning is the only way to live a full life,” he asserts. “Means” refers to the problems entrepreneurs solve, while “meaning” describes the purpose behind their efforts. He believes that merging the two ideals is the key to successful entrepreneurship and a happy life.
He started his businesses back in the 1980s in an old Victorian home. Back then, entrepreneurship was just barely in vogue. “I had to apply meaning to the things I was doing on a daily basis, even when they weren’t things I necessarily enjoyed doing,” Bill recalls. By deriving meaning from even the most mundane of tasks, he was able to parlay that passion and become the founder of several lending companies across the United States. “When you apply meaning to what you do today, you feel successful in the moment and it propels you to success and creates exponential results,” he says. He also doesn’t believe in putting any energy into tasks that don’t revolve around the ultimate goal, stating that it’s a waste of energy. “When you apply meaning to your means, the problems you solve and things you learn will end up teaching you where you need to go,” he remarks.
Bill has several nuggets derived from his years of experience. He believes in keeping things simple but intentional and authentic. In fact, Bill gives each of his new employees the acclaimed Robert Fulghum title All I Really Need to Know I’ve Learned in Kindergarten. “We already know pretty much everything we need to,” he says, “Living this way will attract like-minded people.”
He also believes that all entrepreneurs must embody four personas in order to be successful. “Act like an immigrant,” he says, “Have a chip on your shoulder, work hard and remember where you came from. You can’t be an entrepreneur and be entitled. ” Next, he urges entrepreneurs to be artisans and leave their mark on society. Thirdly, Bill advises entrepreneurs to act like a waitress or waiter, “They are the pinnacle of entrepreneurship. They know that their livelihood is dependent on the level of service they provide their customers.” Finally, he believes entrepreneurs should be coaches and serve as a mentor for their teams and fellow entrepreneurs.
By embodying these traits and principles, Bill believes any entrepreneur will find success – and, more importantly, meaning within their success. “Life is simple, just not easy,” he says, “Entrepreneurs should want a rich life more than they want riches.”
Just in time for Christmas, there’s cold weather in the upcoming forecast here in Ottawa. So it’s fitting that today’s podcast discusses ways to raise the temperature on company culture. If you’re a long-time Paper Napkin Wisdom fan, you’re familiar with Motivational Speaker and Leadership Consultant Jason Barger. In today’s chat, we focused on how companies can collaboratively create and maintain a positive culture, or in Jason’s words, “Be a thermostat; proactively set your temperature.” Jason details this sentiment in his new book Thermostat Culture. The book centers on the difference between a thermometer and a thermostat – while thermometers just report the temperature, the thermostat controls and regulates the environment. “Culture is dynamic,” Jason says, “The most successful cultures are proactively managed.”
For the past decade, organizations and pundits have become obsessed with company culture. But Jason points out that a great culture consists of more than foosball tables, catered lunches and casual attire. “We throw around the term ‘culture’ so loosely. Part of setting a thermostat culture revolves around constant measuring and re-aligning,” Jason remarks.
So, how can companies effectively measure this culture? Jason proposes a method he’s dubbed “The 6A Process”. First, leaders must assess the current temperature. Jason recalls an instance where he and his hiking companions lost their way in the Adirondacks.
“We weren’t clear where we were on the map,” he recalls, “Until you travel to Point Z, you have to know where point A is.” He suggests having “conversations about the currency for change”, in which organizations really take an honest look at their current culture and assess the need for change. The second ‘A’, aligning, refers to bringing the organization together to determine whether or not everyone is aligned on the assessment and the need for improvement. “Basically, everyone needs to collectively agree on whether or not they’re buying into it,” Jason says.
Once aligned, organizations need to begin to determine where they want to be. “A wise man once said ‘He who aims for nothing, hits it every time’,” Jason says. He suggests giving people space during this period and allowing them to buy in to the ultimate company culture vision. The fourth ‘A’ stresses the importance of clearly articulating the culture. Developing, revising or referring to a brand platform that outlines mission and vision statements, core values and key messages is especially helpful during this time.
The final two ‘A’s – action and anchor – go hand in hand. Organizations must decide what they need to do to ensure their culture permeates through all aspects of their business and develop systems to make it stick. “After these steps are complete, I remind people to revisit them every so often – especially during times where it seems like the culture is going off-kilter,” Jason advises.
Developing and maintaining a strong company culture is undoubtedly one of the tenets of a great organization. However, Jason warns organizations to not get too comfortable. “The phrase ‘We have a good culture’ should end with a comma, not a period. Whenever it ends with a period, I’ve found that the culture is in peril. There should always be conversations surrounding ways to keep the culture alive. You have to make that investment.”
The world loves leaders. We write books and television shows about them and promote leadership as one of the defining qualities of a successful person. However, today’s guest Bill Treasurer, has a somewhat unorthodox take on what great leadership should really look like. After spending the last two decades as an author and leadership development coach for Fortune 500 brands, he has concluded that we have been wrong in our approach to the concept and essence of leadership.
“The first law of leadership is ‘It’s not about you’,” he says. A self-described leadership plumber (“I’m the one who gets the hairballs out,” he jokes), Bill explores this concept in his latest book entitled A Leadership Kick in the Ass. “I got the concept from my son. He was chosen to be class leader for the day. When I asked him how it went, he said ‘I got to open doors for people’,” Bill recalls. This seemingly innocuous but impactful statement revealed to Bill that one of the basic tenets of leadership was being overlooked. “Emerging leaders have sharp elbows of ambition. Sometimes leaders forget that the central of idea is about those being led. It’s never about the leader,” he says.
While leaders are praised for being exceptional motivators, Bill describes leaders as Chief Opportunity Creators for both their people and their organization. Instead of judging individuals and teams by their own cadence, Bill urges leaders to exude patience. “99% of the leaders I meet are impatient,” he says, “But leaders must accept that people will take time to walk through the door you open for them.”
With the number of responsibilities on their plate, leaders must find time to refocus – not only on the company’s goals – but also their leadership style. The renowned innovator Steve Jobs reportedly had a similar refocusing period after he was fired from Apple in the mid-80s. “He got back to the essentialism of it all. We learn best from experience and our transformational humiliating events,” Bill says.
Leaders must learn how to authentically rebuild themselves in order to provide the greatest value to their team. Additionally, leaders can refocus by setting vision and getting team members to become emotionally invested its success. “Growth is good, but it’s just an outcome or an ends to the means. People and investment are the means,” Bill remarks.
Many entrepreneurs, both budding and seasoned, can sometimes find themselves in a standstill due to lack of action. But how can entrepreneurs make “action” their default? If you’ve been following our show, you’ll know that a motto of mine is “make it bad, then make it better.” Today’s podcast guest, John Henry explains why the motto “default to action” has become one of his guiding principles. “You’ll be surprised what you can build if you default to action,” says the 23 year old entrepreneur and founder of Cofound Harlem, “I think some people may disagree with that principle but that’s the stage of entrepreneurship I’m in.”
He adopted this mantra years ago when he founded his first business. A child of immigrant parents, John has always maintained a scrappy approach to entrepreneurship. While working as a doorman, he was approached by a resident who provided him with a business opportunity. “The resident offered to give me wholesale rates on dry cleaning if other residents were willing to do their dry cleaning at his businesses. If a shirt cost $6 to dry clean, he would charge me $2 and I would pocket the $4,” John recalls. Soon, he had launched a full scale operation which included providing dry cleaning services to popular shows, including Law and Order, Boardwalk Empire and more.
Defaulting to action has to become a default mindset. John follows a few routines to keep himself centered. “Before I go to sleep, I write out my to-do list and then prioritize based on which tasks will yield the biggest results, instead of by which tasks I find the most enjoyable,” he says. Sometimes, this means he opts to work with his accountant on tax issues as opposed to writing a blog post. In addition to this, he tries to catch himself whenever he becomes unfocused. “Facebook is the new TV,” he jokes. Instead of heading to social media, he reads articles from the Financial Times or some of his other favorite publications.
John views focus as a muscle – the more you work it out, the stronger it becomes. Being intentional about focus is a huge part of his motto. “I’m very intentional about greatness. At one point, I wrote greatness over and over in my black notebook. Now, when I’m not being productive, I feel guilty,” he says.
How would defaulting to action improve your business? Comment below or send us a tweet.
Power is an interesting concept. Few other nouns evoke such a visceral response quite like the five letter word. Today’s Paper Napkin Wisdom guest has a unique take on power and has used this philosophy to guide his organization, Accountability Lab. “The best thing you can do with power is give it away,” says Blair Glencorse.
While many people seek to “change the world” by gaining power through political or economic means, Blair notes that the people who actually inspire change are those who give their power away. “I believe we are all powerful in our own way,” he muses. His organization works with young people across the world in an effort to make governments more accountable. “We help people generate accountability from the bottom up, through guiding them into realizing and channeling that power,” he says. He believes this system will help change governments.
Citing his film school in Liberia, Blair explains how marginalized people often have more power than they realize, “We often look at [them] from a Western perspective, which is not always the most accurate.” Through his work with the film school, students not only find their voices – they discover creative outlets for it.
This output inspires change through the creation of educational videos, such as a recent PSA which highlights the country’s sexual harassment problem. “Giving them the power to articulate their voices helps spark discussions on how to improve policies on both a micro and macro level,” he says. The group has even started Integrity Idol, a series where regular citizens nominate honest government officials. After the nominations all trickle in, people are able to vote for their favorite, authentic official.
While some people often pair accountability with consequences, Blair looks to celebrate integrity, posing that it’s “not necessarily a consequence for things going wrong, it’s a celebration for things going right.” In terms of corporate application, he also believes that leaders should seek to create “integrity idols” within their own organizations – “Companies must champion these values. It can shift the culture of an organization.”
He stresses that it’s important to discover what your team members are interested in and find ways to incorporate accountability in an authentic day. In Liberia, he regularly works with rappers in order to promote positive messages, but in their own voice. “You have to help them recognize the power they already have.”
What are some ways you can incorporate accountability into your company culture? Sound off on our Twitter @WiseNapkin
Now that football season is back in full swing in the U.S., there’s no better time to discuss scrimmaging. However, we’re not talking about the traditional sports term in today’s podcast. Author and Motivational Speaker, Nathan Jamail recently released “The Leadership Playbook”, a guide which discusses the importance of coaching employees versus managing them.
A common theme in the book is the importance of scrimmaging. “Scrimmaging is getting into character to prepare for an upcoming event, while roleplaying is an exercise to see what you learn and/or know. Teams scrimmage to prepare for games. If you don’t learn how to scrimmage, you’re not getting the full effect of practice,” he says.
The idea of role playing can be intimidating for many members in Corporate America. However, Nathan believes this is due to the intent. He suggests swapping out roleplaying with scrimmaging. In sports, teams use scrimmage to not only practice, but to try out new techniques prior to Game Day. “It’s the time where you get to do what you think is right and test things out. When you create a culture of scrimmage, you’ll realize that your team will actually begin to have fun doing it,” he says.
Nathan first stumbled across this philosophy as a sales rep for a pager company in the 90s. He and his co-worker would have role-playing exercises to prepare for a long day of cold calling. A few years later, his friend (now boss) began to mandate role-playing. Many employees voiced fear due to the inherent judgmental nature of role-playing. However, in a scrimmage environment, the results shift. “I noticed that in a scrimmage culture, people are truly getting better, as opposed to role-play culture,” Nathan remarks, “The biggest difference that, when sustained, it becomes a way to communicate, as opposed to an activity.”
Nathan’s first philosophy of leadership (and most recent book) asserts that managers need to approach management like coaching. “In management, we spend time with people who need the attention. In coaching, we spend time with people who deserve the attention. In sports, players thrive for the coach’s attention. If we only spend times with people who need the attention, our attention turns into a consequence of failure.
You can’t coach someone who views your involvement as a negative,” he says. His second philosophy stems from the understanding that everyone needs training more so than practice. “Practice is getting better at something you already know. Training is learning something new,” he remarks. Coaching your employees to become better rather than just gaining more experience is crucial. “I have 20 years of experience golfing and I’m just as horrible as I was 20 years ago,” he jokes.
Nathan also believes that management should embrace conflict. “In coaching, we embrace conflict because we know that’s the only way to make people better,” he says. “In management, if someone isn’t able to embrace coaching and a scrimmage mindset, they should be cut from the team.”
He concludes his case for scrimmaging by asserting that making it into a practice only helps teams grow and learn. “If you and I scrimmaged before a client meeting, there is a 100% chance we would do better at that meeting. If we didn’t scrimmage, nothing would happen. There would be no consequence. Scrimmaging only helps.”
We have all been there. Feeling caged and unable to move forward due to real or perceived fears. But what if you realized that the cage was unlocked, and all you had to do was walk out? Zahra Al-Harazi, founder of Foundry Communications and UNICEF’s Canadian Ambassador, explains how entrepreneurs can overcome these boundaries. “There’s no lock on the cage,” she says, “No matter what cage you place yourself in or where others may put you, there’s never a lock there.”
Growing up in Yemen, she didn’t always subscribe to this idea. She moved to Canada with her children in 1996, where she became a stay at home mom. “I didn’t have any ambition and didn’t think I could really do much,” she admits. Upon realizing that this feeling wasn’t a regional thing, she began to think of ways to overcome it.
Fear had been holding her back from a variety of things, but she decided she didn’t have to be stuck there. She went on to live by this and share this philosophy at conferences and seminars across North America. Although she was mildly acrophobic, she took up a friend’s offer to go skydiving. “I threw up as soon as I landed,” she laughs, “But I did it.”
In order to escape the “cage”, Zahra found value in developing core values for herself and her business. “By developing these values and exemplifying them in everything you do, it allows you to live a more free life,” she says. For example, one of her core values states simply ‘Be Curious’. By consciously living that principle, she allows room for her curiosity to reign supreme and lead her to places where she may have once been afraid to go. “The fear never leaves. But you learn to work around it,” she says.
Another way to escape this fear is to overcome the reluctance to ask for assistance. “I have thirty mentors. I go to people for different things I need help with,” she says. When she was first starting out, she began to cultivate a tribe by asking for help.
“I learned how to be vulnerable and using that vulnerability to get out of this cage,” she recalls. When asked if she’s sometimes afraid to ask for help because she doesn’t want to “weak” or “ill-informed”, she admits that she does have these feelings sometimes. “However, I’ve learned that vulnerability can be contagious,” she says.
A tribe is undoubtedly the strongest tool in any entrepreneurs’ arsenal. When it comes to networking and discovering that tribe, she recommends that people develop a UVP (unique value proposition) and learn how to be of service to others in an authentic way. Additionally, she urges others to never discount someone prematurely, “Everyone has something to bring to the table.”
What “cage” have you locked yourself in? Is there a certain person that could help you get out of that cage? What can you bring to the table to overcome these fears? Let us know by Tweeting us at @Wisenapkin
255,207. Search “leadership” in Amazon and that’s the number of publications that will come up. With the plethora of ideas out there, is it possible to get to the heart of what leadership truly is? Val Jon Farris, CEO of Diamius Multinational Consulting Firm thinks so. With over two decades of experience conducting leadership development programs, he recalls that the more classes and seminars leaders go to, the more jaded they become.
“It diverts them from their innate knowledge of leadership. Doing a leader is not being a leader,” he says. Without an internal “leadership” compass, an abundance of misdirected actions can occur. Leadership is more than a checklist of best practices and lists. In this podcast, Val explains his thoughts behind this theory.
Having an innate understanding of what it means to be a leader is a major key to leadership success. “Leadership needs to be intentional and inherent,” he says, “The only person you can ever truly lead is yourself.” While he does not believe that everyone has a “leader” inside of them, he does believe that some people can take this approach to cultivate their inner trailblazer.
He stumbled upon this approach while working under the mentorship of inventor and world class engineer, Buckminster "Bucky" Fuller. Bucky believed in taking care of “Spaceship Earth” and all inhabitants of it. Val took this to heart and, over time, began to slowly shift his leadership style from “critic” to “education”. “I realized that things worked better when I put my pride aside and focused on making things work,” he recalls.
A second revelation occurred while he was ice climbing Mt. Shasta with some friends. After nearly falling to his death, he refused help from his fellow climbers. After taking a moment to step back, he realized that his ego was preventing him to getting the help he desperately needed at that moment. In fact, it was putting his entire team in needless danger.
“In that moment, I realized that I needed to move away from my ego – which was denying the help from my team, and move towards how I really felt—scared, shaken up and in need of assistance,” he says.
Listening to yourself and allowing your heart to influence your leadership decision is a crucial part of gaining your teams trust. Additionally, it provides space for others to flex their leadership skills. He calls this concept ‘holding space for someone’.
“I like to give my team space, while investing in them to be their very best. They’ll do so in their own way. They just need to know that you’re supporting them.”
What do you think about Val Farris’ theory? What’s driving the core of your leadership? Tweet us @WiseNapkin with your answers!
Have you ever nearly tripped over a milestone or a goal because you were focused on the bigger prize?
That happened at Paper Napkin Wisdom and we nearly let the 150th Episode go by without any recognition of what we've learned and done over the last 3 years.
In that time we've collected more than a thousand paper napkins, done hundreds of interviews, released a book, and TENS of thousands of you have subscribed and listened to the podcast.
Since we were looking forward, however, we almost forgot to look back and see just how far we've come.
What happened next is incredible ... I asked our Contributors to come back and share what has changed for them, if anything, since they shared their wisdom with us. I wasn't sure if I'd get one or two folks. I was overwhelmed to get 11 contributors come back and join us.
The content here defies a write-up ... it requires a listen.
There are three easy ways to sign up for the Paper Napkin Wisdom Podcast:
1. via iTunes at - https://goo.gl/J9lpnk
2. via Google at - https://goo.gl/7yo17X
3. via Stitcher at - http://goo.gl/OpZIni
or via www.PaperNapkinWisdom.com
In addition, this podcast launches the the vlog video version of Paper Napkin Wisdom so we recorded the live stream of the 150th Podcast Episode recording.
Join me as I talk to some of the world's most incredible entrepreneurs, leaders, and difference-makers and they share pearls of wisdom around faith, family, growth, people (teams), momentum, vulnerability, authenticity, resilience and success.
You can see the video on our YouTube Channel here.
What does it take to be an effective leader? Thousands of books and articles attempt to answer this question (including our podcast). On today’s show, Miranda Barrett, Vice President at the Entrepreneurs Organization (EO) discusses what she’s learned about effective leadership. For more than a decade, Miranda has worked with over 400 entrepreneurs as part of the EO Global Team.
“I work with our member leaders to discuss their goals for the upcoming years and I’ve found similarities between the people who end up meeting those goals and those who don’t,” she says. Often times, leaders think they’re leading but their staff is disengaged and disinterested in the overall mission. “If you think you’re leading and no one is following, you’re just out for a walk,” she says.
According to Miranda, the main trait of a good leader is someone who knows how to leverage and engage their team. “Entrepreneurs have so much energy and passion. It’s akin to an excited golden retriever,” she says. Leaders must understand how to share that excitement and vision with the team. Additionally, showing sincerity and vulnerability is a crucial part of getting teams in line with their leader. She explains, “You have to admit when you’re stuck and turn to your team members to help fix the problem, instead of micromanaging. That trust is contagious and will come right back to you.”
Empowering your team through humility and vulnerability can also lead to teaching them to develop their inner leader, which in turn, will help you reach your goals. She recalls a situation where a supportive team led to success, “We were hosting our Global Student Entrepreneur Awards program. The team was phenomenal. My job was to make sure our emcee did the best job possible, despite last minute scheduling changes. In a very visible way, he was on the hook for anything that would have gone wrong, but he had a safety net. He looked alone but he was supported. ”
Things don’t always turn out as planned. When teams don’t reach their goals, it’s important to take some time to regroup. “There’s a humility in being curious. Seek first to understand, then to be understood. Was the process broken? If so, where was the breakdown? Figuring out what happened and where, instead of immediately blaming your team is a crucial part of maintaining that trust,” she says.
Having a team of “yes-men” may mean that your team members don’t feel open enough to voice their opinions. A disengaged team can be just as bad as an incompetent one. “When you have people proactively looking ahead of you to help and feel safe making suggestions? That’s when you can be sure that your team wants to be there,” she says. Conversely, if your team isn’t making suggestions, they may not feel comfortable speaking up.
Finding ways to draw the honesty out of your team ensures its health. Miranda suggests that leaders find “fun and inventive” ways to get honest feedback from team members that may not feel comfortable opening up. Miranda recalls a company who was looking to open a store in China. In the meeting, the team assured their managers everything was on schedule to open on time. However, after the managers let the team place bets on when they thought the store would actually open, they found that the entire team didn’t think the deadline was possible. The store ended up not opening for months.
What are some things you do with your team to keep them engaged? Send us a tweet @WiseNapkin with your answer!
Entia non sunt multiplicanda praeter necessitate. Roughly translated into “More things should not be used than are necessary,” Occam’s razor— a principle developed by Franciscan friar and logician—harps on the value of simplicity. In today’s podcast, Brian Kight explains the value of simplistic discipline. “[In order to be successful], one must choose discipline over default every day. It’s the one thing that enhances everything,” he says.
As CEO of Focus 3, an organization that helps organizations align leaders, culture and behaviors with strategy and goals, he routinely couches entrepreneurs on the value of discipline. “It’s a constant battle between our willingness to bring discipline to each day or to default into old habits. The hardest thing to do in the world is to execute the simplest tasks with discipline. Elite levels of discipline garner great results,” he continues.
While this idea seems simple enough, anyone can agree that it isn’t necessarily easy. Take diet and weight loss, for example. Everyone knows the basic ways one can shed pounds – healthy eating, exercise, regular check-ins with a dietician and so on. However, shutting down the default (also known as autopilot) and getting to the discipline part is what makes it so difficult. Default is anything driven by autopilot, resistance and impulse – three things that are not uncommon in the human experience. “Living a disciplined life means that you’re not on autopilot. You’re living intentionally,” he says.
For most people, the word discipline has an immediate negative connotation. But the word actually comes from a Latin word which translates into student. “All discipline means is learning how to narrow down and apply a system of standards,” Brian says, “In my observation, I encounter far too few people who have a definitive set of standards and living them with discipline.”
Contrary to popular science, Brian refuses to subscribe to the notion that it takes 21 days to establish a habit. “I don’t believe that discipline becomes our natural norm. It’s something you have to work on. Your brain is always going to want to find an easier path. Discipline must be a daily decision and very intentional,” he argues.
For leaders who are looking to incorporate more discipline into their corporate structure, Brian warns that discipline must come from within and not from external sources— otherwise, it’s just compliance. “First, you must set the standard, then give people tools that help them become disciplined and hold them accountable. It’s not about rules; it’s about establishing a standard through clarity and support,” he advises.
Entrepreneurs, what big plans have you been putting off because they seemed unrealistic or too far-fetched? Have you ever asked yourself, “Well, why not? What’s the worst that can happen?” Today’s podcast guests thinks that you should. “There are benefits to having ADHD”, declares founder of HARO and Paper Napkin Wisdom show favorite, Peter Shankman. “When you have ADHD, you have two speeds, off or all the way on. You tend to not overthink things. You come to the conclusion that you want to do things, just because you move faster than normal.”
Think of it as flying through and around and with things.
As it turns out, this ended up being how he got started with his latest project, Faster Than Normal, a podcast which focuses on turning ADHD into an advantage, instead of a disability. While many entrepreneurs are plagued by inaction due to overthinking, Peter doesn’t have that problem. “There’s a built in bias to action. More ideas have failed because they haven’t been done, not because they were bad ideas,” he muses.
While many successful entrepreneurs are innately curious, many also suffer from this bias. Perfectionism, while a noble quest, is often the serial killer to innovation and creativity. Peter’s approach pairs a relentless desire to execute and innovate with the relentless desire to have fun and let loose. This has proven to be successful for him: by using his ADHD as a rocket instead of a crutch, he has founded several entrepreneurial ventures.
The Faster Than Normal podcast is extremely personal to him. As a child, he often felt out of place. He subscribes to Kevin Spacey’s quote which states “If you're lucky enough to do well, it's your responsibility to send the elevator back down.” Peter often receives letters from parents that thank him for speaking up and providing his interesting perspectives on ADHD.
He believes that embracing differences is an important key to innovation. “I’ve lost several friends from suicide over the past decade or so. There need to me more conversations surrounding mental health for entrepreneurs,” he says, “We become our most honest selves when we become the help we once needed.”
So, how can entrepreneurs adopt the ‘do first and think later’ mindset? Think of your brain as an Internet browser. The more tabs that are open, the slower it will go. Peter suggests adhering to a strict routine and ruthlessly eliminating anything that does not fit within that routine. “Structure will set you free,” he says.
What are some of your ‘big, hairy audacious goals’? What’s stopping you from going after them? Tweet us with your answers @WiseNapkin!
When we first started Paper Napkin Wisdom, the idea was that by inspiring entrepreneurs to change themselves, we could promote change in the world. Lucas Siegel, co-founder of Capital Peak Investments and AlternaScript has a similar idea in today’s Paper Napkin Wisdom. “If there’s something in the world you don’t like, then build a business to change it,” he says. He began AlternaScript with this concept in mind. “It’s fascinating how few people realize that a business is really just about solving a problem better than other people can.”
Growing up in an entrepreneurial household, his family always instilled a sense of worldly purpose within Lucas. After graduating from the University of Colorado and extensive travelling, he began to explore the problem with health supplements. “I discovered that most of them sucked and did not have any scientific backing. The underlying problem – which is what I based my company off of— surrounds how we can optimize health for American citizens and the world. How can we unleash people to live up to their potential, from a healthy living perspective? In my opinion, business is the only way to sustainably solve some of the world’s most massive, daunting problems,” he mused.
Beginning a business with a question in mind is a great way to stay on purpose through the entrepreneurial journey. “It’s so easy to lose track of why you’re here. Keeping that question at the forefront of your efforts helps to align your vision and your team,” says Lucas. Speaking of teams, he credits a lot of his success to his “tribe”. There are three types of people he keeps around him, “I surround myself with scalers, inventors and operators. And I make sure they’re all smarter than me and purpose driven individuals.”
Running a purpose driven business can be tough without the help of a well-oiled machine. Lucas ensures that he stays on track by running daily and reading (or, as he tells it, having a conversation with the author). Additionally, he develops six month goals which he writes down and reads twice a day. “I have micro goals inside of my larger term goals. Six months is the longest I’d like to plan. I read somewhere that strategizing on a year to year basis is less of a strategy and more of a dream. Putting tight timelines on things pushes your brain more,” he says.
A large part of Lucas’ purpose is to provide consumers with top notch products. He’s not prone to analysis paralysis and is an advocate for another popular idea on our show: ‘Make it bad then make it better.’ “We use consumer feedback to evolve our products. We have developed over fifty versions of our cognitive enhancement brain supplement,” he says. “The hard part is scaling and gaining traction and going through the 5,000 no’s to get to that one yes.”
While he credits his success to the idea of solving a problem with his business, Lucas also cautions fellow entrepreneurs to do the same. “A lot of people come to me to try and figure out why their business isn’t growing. I always tell them to think to themselves: ‘Am I solving a problem that exists? Or did I create the problem in my head’,” he muses.
What’s the ultimate worldly purpose behind your business? Tweet us @Wisenapkin with your answers!
To some, the concept of trusting the world may seem like a far-fetched philosophy. ‘How can I trust the world with everything that’s going on right now?’ you may ask. However, today’s Paper Napkin Wisdom guest, Leila Janah doesn’t feel like the concept is unrealistic. In fact, she uses it as the guiding principle in her personal and professional life. Leila is founder of Sama, a social enterprise that helps people lift themselves out of poverty, and Laxmi, a social impact luxury brand. Her interest in tackling these issues stemmed from her grandmother. An ‘adventurette’, Grandma Janah hiked around the world from 1949-1952 with only $5 to her name. She met Leila’s grandfather in Calcutta, where the two began to build a life. Years later, Leila’s parents were worried about their upcoming move to the United States. “My grandma took their hands and said: ‘The world is a beautiful place. Trust the world’. They imparted that philosophy on to me,” she says.
Birthed by impassioned adventurers, Leila expressed interest in world policy and events from an early age. “I’ve lived abroad in Japan and Switzerland because I wanted to be connected with people and see how they lived,” Leila recalls. After helming the inaugural chapter of Amnesty International at her local high school, she worked to provide equal access to AP courses within high schools in underprivileged communities. By taking the philosophy of connectedness and pairing it with action, she found a way to promote change in the world.
Trusting the world also applies to managerial styles. When one of her team members needed two days outside of his allotted PTO in order to go on his honeymoon, she found a way to ensure he wouldn’t have to take unpaid leave. “He didn’t ask me for this, but I wanted to give it to him. When you give people agency and you expect the best from them, that’s when they deliver,” she says. Instead of treating employees as mindless drones, she finds that this approach allows for them to take more pride in their work.
This is not to say you won’t be disappointed when humans you’ve trusted drop the ball. “It’s not always easy to view the world through this lens,” she admits, “But I believe that bad behavior is only the default when we expect it to be. When you have high expectations of other humans, they normally will rise to the challenge.” She also credits daily meditation with keeping her centered and focused. “Ben Franklin wrote down his virtues and reviewed them daily to make sure that he was abiding by his core principles. I did a similar exercise and I’ve found that it keeps me incredibly balanced. It’s a guide and a map for my decision making,” she says.
Do you apply this philosophy to your life? How has it impacted your life and your company? Tweet us with your answers @Wisenapkin
The date was February 4, 2013. The Baltimore Ravens and the San Francisco 49ers were going head to head in Super Bowl XLVII. Suddenly, in the third quarter, there was a power outage. For thirty-four minutes, spectators across the globe were held captive by this unprecedented technical difficulty. Then, cookie brand Oreo tweeted “Power out? No Problem, you can still dunk in the dark” with a starkly lit image of an Oreo. Even if you didn’t watch the Super Bowl, chances are you heard about this story, as it was covered by hundreds of major media outlets. Today’s Paper Napkin Wisdom guest and marketing maven, Dave Meerman Scott, has pioneered this concept, known as newsjacking. According to Dave, newsjacking is the art and science of injecting your messages into a breaking news story. “To grow your business, align your marketing to the news of the day. Timing is key,” he remarks, “Very few companies are agile enough to do real time marketing.”
For many marketing departments, their marketing is very proactive. While this is great from an operations standpoint, Dave recommends that priorities are shifted to include time and space for reaction to relevant news articles. “You’re planning on your timetable and not the time table that’s most important to your marketplace. People don’t care about your products and services, but they may care about the story you align yourself with,” he says. Dave shared a few examples of a few of the ways people have successfully executed on this strategy.
Example 1: Trent Silver is a 22-year-old entrepreneur who founded Cash For Purses, a company that purchases used, high end handbags, fixes them and resales them to consignment shops. When he saw the breaking news story that Lindsay Lohan was having money troubles, he wrote a blog post offering to purchase her handbags. He then sent this blog to a few editors. The response was astounding: he was featured in TMZ, Radar Online, Huffington Post and more. Additionally, this generated over 8000 inquiries and a quarter of a million dollars in revenue.
Example 2: Mitch Jackson is a senior partner at Jackson & Wilson Law Firm, a legal practice in California. He blogs about the legal ramifications of breaking news stories (Charlie Sheen’s HIV announcement, Bill Cosby’s case and more). This has led to journalists quoting him and using him as a source in for their stories. He’s generated multimillion dollar settlements from this alone.
Example 3: Eloqua CEO Joe Payne realized that his competitor, Market to Lead, had been acquired by Oracle. When he did a web search, the Oracle website had very limited details surrounding this story. He decided to write a blog post detailing the acquisition and what it meant for the industry. Within a day, he was approached and quoted by PC World, Information World and more. Coincidentally enough, Eloqua was purchased by Oracle a little while later. “It was the $16m blog post,” laughs Dave.
For businesses who are looking to share similar success, Dave suggests the following:
What newsjacking stories have you noticed lately? Have you tried this concept yourself? Tweet us with your answers @Wisenapkin
Many of us are familiar with the concept that in order to get the life you want; you have you build it intentionally. However, how can entrepreneurs navigate the pivot from the life they’re living into the life they want? Bri Seeley, founder of the Inspirational Woman Project, explains how she began to live an intentional life when she began to live by this guiding principle: “Life does not get better by chance. Life gets better when you take action towards creating your inspirational life.”
She has spent the last year inspiring women to do the same. After stepping in to help her (current) business partner with an event, Bri found herself hosting what would end up being dubbed The Amplify Collective. Gathering over dinner and wine, about twenty women discussed their passions and vulnerabilities for about 2-3 hours. Realizing that they had stumbled upon something special, Bri and her partner began to throw several more events over the next few months, all of which sold out nearly immediately. But Bri wasn’t always living such a purpose filled life.
Prior to adopting this as her guiding principle, Bri admits she was stumbling throughout life. She was running a fashion company alongside her day job. While it was once her passion, she felt like she was running in a hamster wheel, “I was amassing massive amounts of debt. It was time to begin taking action in a purposeful way.” In 2015, she closed down her fashion brand and began going through the redefinition process.
Redefining her purpose proved to be tough. Because many people only knew her as a fashion designer, she had difficulty getting people in line with her new vision. “It was like walking up to a blank canvas and saying I get to choose what I create. And it was terrifying.” When crafting her new vision, she began to evaluate what she had accomplished in the previous years. Bri realized that in her previous entrepreneurial venture, she enjoyed inspiring women to look and feel feminine. She decided to take everything she had been doing for the last several years and translate those experiences into an organization that focuses on women empowerment.
Upon this newfound realization, Bri discovered that there was a certain persistence that had to be had in order to maintain her new direction. “I record an audio that details all of the good I want in my life for that month. It allows me to bask in the actions that I’m taking and the purpose I’m living in. I listen to it every day,” she says. Sometimes she doesn’t reach all of her goals, but she takes the time to appreciate what she has accomplished, “The more you hear it, the more you align it.” Bri also follows a morning routine that has allowed for her to stay aligned with her purpose. From 6 a.m. to 9 a.m., she takes “me time”- sometimes, this involves coloring for hours; other times, she’ll go to her rooftop for yoga. “I just listen to my body and do what it wants,” she says.
By maintaining a balance between living intentionally, practicing self-care and taking the time to recharge, Bri transformed her life and now empowers other women to do the same. What steps have you taken to live an intentional life as an entrepreneur? Tweet us with your answers at @WiseNapkin.