Many entrepreneurs, both budding and seasoned, can sometimes find themselves in a standstill due to lack of action. But how can entrepreneurs make “action” their default? If you’ve been following our show, you’ll know that a motto of mine is “make it bad, then make it better.” Today’s podcast guest, John Henry explains why the motto “default to action” has become one of his guiding principles. “You’ll be surprised what you can build if you default to action,” says the 23 year old entrepreneur and founder of Cofound Harlem, “I think some people may disagree with that principle but that’s the stage of entrepreneurship I’m in.”
He adopted this mantra years ago when he founded his first business. A child of immigrant parents, John has always maintained a scrappy approach to entrepreneurship. While working as a doorman, he was approached by a resident who provided him with a business opportunity. “The resident offered to give me wholesale rates on dry cleaning if other residents were willing to do their dry cleaning at his businesses. If a shirt cost $6 to dry clean, he would charge me $2 and I would pocket the $4,” John recalls. Soon, he had launched a full scale operation which included providing dry cleaning services to popular shows, including Law and Order, Boardwalk Empire and more.
Defaulting to action has to become a default mindset. John follows a few routines to keep himself centered. “Before I go to sleep, I write out my to-do list and then prioritize based on which tasks will yield the biggest results, instead of by which tasks I find the most enjoyable,” he says. Sometimes, this means he opts to work with his accountant on tax issues as opposed to writing a blog post. In addition to this, he tries to catch himself whenever he becomes unfocused. “Facebook is the new TV,” he jokes. Instead of heading to social media, he reads articles from the Financial Times or some of his other favorite publications.
John views focus as a muscle – the more you work it out, the stronger it becomes. Being intentional about focus is a huge part of his motto. “I’m very intentional about greatness. At one point, I wrote greatness over and over in my black notebook. Now, when I’m not being productive, I feel guilty,” he says.
How would defaulting to action improve your business? Comment below or send us a tweet.